Objectives and strategy
Five-in-Fifteen:
Objective:
- Double market share to 5% in 2015.
- EBITDA matching the best among peer companies in the industry.
- Increased value creation for the benefit of all stakeholders.
Strategy:
- Organic growth through development and sales of new products.
- Acquisitions of complementary products and companies.
- Economies of scale and improved efficiency in all functions.
Auriga's overall strategy
It is the overall strategic objective of Auriga to ensure long-term value creation for the benefit of Auriga’s shareholders, employees and other stakeholders.
Following the divestment of Hardi International and Skamol in 2007, Auriga’s main activity is focused on developing Cheminova.
Cheminova's Business Plan "Five-in-Fifteen"
Cheminova’s new Business Plan sets out several ambitious growth and earnings targets and forms the cornerstone of the value creation to be seen in the coming years. The plan is launched under the name of ”Five-in-Fifteen” as Cheminova will be striving to double its market share to 5 per cent in 2015.
Growth in revenue is driven by healthy and strong organic growth based on new and existing products, but acquisitions of companies and products will also contribute significantly to fulfilling the growth target. Economies of scale and ongoing streamlining will improve earnings margins, resulting in an EBITDA margin in 2015 matching the best among peer companies in the industry.
 Cheminova's new Business Plan "Five-in-Fifteen" is elaborated in the annual reports and Interim reports.
See Auriga's webcast presentations and the latest investor presentations for more information (i.e. assumptions).
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