Cheminova's business strategy "Five-in-Fifteen" outlines our ambitious targets for the future including a doubling of our global market share to 5%, which through economies of scale will contribute to significantly improving earnings and value creation for the benefit of all stakeholders.
Sustainable growth through new products
The targets are to be achieved through sustainable growth driven primarily by innovation and development. We have launched several new products which are doing well, and we have won market share, even in a stagnating market.
At Cheminova, the concepts of development and innovation also cover several other development activities which contribute to the desired growth. In the publication "Growth through innovation and sustainable development", we present these development activities in a number of articles under the main headlines:
- Challenge, responsibility and strategy.
- Product development.
- Close to market.
- Human resources.
The publication aims to provide a coherent picture of what we understand by growth through responsible and sustainable development.
 Read the publication online
Download the shareholder letter 
Growth targets in Business Plan ”Five-in-Fifteen”
- Double market share to 5% in 2015.
- Higher earnings with EBITDA matching the best among peers in the industry.
- Increased value creation for the benefit of all stakeholders.
How do we achieve the ambitious long-term targets?
- Organic growth through development and sales of new products.
- Acquisitions of complementary products and companies.
- Economies of scale and improved efficiency in all functions.
The shareholder letter has been forwarded by ordinary mail to Auriga’s shareholders and released as Investor News via NASDAQ OMX, Copenhagen, GlobeNewswire.
See Auriga’s investor news
See Auriga's shareholder letters 2010
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